A few Grammar Tips...

Overuse of apostrophes

Apostrophes indicate one of two things: Possession or letters missing, as in "Sara's iPad" and "it's" for "it is" (second "i" missing). They don't belong on plurals. When you have more than one of something there's no need to add an apostrophe. Same thing with your last name. If you want to refer to your family but don't want to list everyone's first name write "The Johnsons" not "The Johnson's." Years also shouldn't have apostrophes. For example, "1980s" is correct but "1980's" is not.

Lay vs. Lie

Generally, if you can replace the word in question with some variant of "put" or "place," use "lay." If not, use "lie." So, it should be "I need to lie down" and "He laid his keys on the table." "Lying down" gets confusing when you're talking about doing it in the past, however. For example, it should be "Mark lay on the bed after coming home from work yesterday."

Affect and effect

Maybe you've never mastered the difference between "affect" and "effect.” If that's you, it's time to understand these words now. "Affect" is a verb that means to do something that causes an "effect," which is noun. Just think of the "a" in "affect" also is used in "action," which is what verbs do.

Examples for Ad Campaign

President: Ethos

Thank you all for joining us today. Our company, TRUE Reflections, was built upon the values of honesty, integrity, and truth. In 2007, our founding board members came together to bring both men and women a product that reflects our company standards and their true image.

Though a relatively new company, we’ve already received six JD Power and Associates Customer Gold Star Awards. Our patrons have been blown away by the quality and durability of our product, and I am convinced you will be too. TRUE Reflections… bringing honesty back to the forefront.

Creative Director: Pathos

Imagine never having to second guess how you really look again. Imagine being confident and proud every time you step out of your door. Imagine the possibilities of showing the world your very best each and every day. The TRUE Reflections mirror will not only show you your image, it will also give you honest feedback on your actual appearance.

You will now know if your jeans are too tight or if your shirt truly flatters you. Are you dressed appropriately for an interview? Are you cute enough for the club? You will now be certain. TRUE Reflections is taking honesty to an entirely new level. You will look your best every time- GUARANTEED! Plus, the sleek and modern design will fit into any home décor, bringing style to everything it touches.

Now, your friends and family won’t have to worry about offending you with their opinion, so the pressure is off. Just think of all the misunderstandings and fights that will be avoided. Just imagine! The TRUE Reflections mirror: Honesty… Our Only Policy.

Marketing Director: Logos

In addition to the obvious advantages of our product, the potential profit is undeniable. TRUE Reflections uses environmentally friendly materials and state-of-the-art technology in the production of our mirrors. We keep our costs at a minimum by using local resources and employing quality workers from our very own community. Each mirror costs $17.23 to produce and at a sales price of $49.95, we are looking at a profit of over $30 per mirror.

We can sell our amazing mirror to individual households, apartment complexes, hotels, clothing stores, and more. The options are limitless and so is our potential for profit. Honestly… the choice is simple… invest in TRUE Reflections.

  

Student Videos:

http://www.youtube.com/watch?v=mzMUch4xsNQ Spraya

Ad Campaign

Product Idea: New and Innovative. It can be as realistic or imagined as you like.

Market Audience: Who… don’t be vague… who is your ideal target audience? If you have multiple targets, how will you create a product and an advertisement that appeals to all of them?

What is the Name of your company and product? Ex. Nike is the company but the Air Jordan is the product. How do they tie together?

What is your slogan… logo? Slogan is “Just do it.” The logo is the check mark/ the Nike symbol.

Once you’ve decided all of these things, hold a focus group panel with your ideas and that audience. Ask them about it and get their feedback. Make adjustments as needed. (Typed report will be turned in.)

-          Who did you interview?

-          What questions did you ask?

-          What feedback did you receive?

-          How will this impact your product or advertisement?

Professional Sales Pitch: Written and Spoken

-          Create a PPT. or Prezi that details the following points

The role of President will establish your company’s credibility. Make your audience trust you.

The role of Marketing Director will appeal to the logic of your audience. Cost, benefits, how it works, etc.

The role of Creative Director will appeal to the emotion of your audience. What is awesome about your idea? How will you grab the attention of customers? Get the audience excited.

As a group: Discuss your branding. What are the two or three things that you will maintain that will last throughout the years? (Think back to the Mac/ Apple branding)

Creative presentation: Visual

Create a professional advertisement for your product as if it were shown during the Super bowl. This ad will make or break your career!

Due Dates:

Focus Group Report- Due at the end of class on Wednesday, March 11th

Written Appeals- Due Friday, March 13th

Final Project- Due Friday, March 20^th: This will be judged by a panel of at least 3.