Ad Campaign

Product Idea: New and Innovative. It can be as realistic or imagined as you like.

Market Audience: Who… don’t be vague… who is your ideal target audience? If you have multiple targets, how will you create a product and an advertisement that appeals to all of them?

What is the Name of your company and product? Ex. Nike is the company but the Air Jordan is the product. How do they tie together?

What is your slogan… logo? Slogan is “Just do it.” The logo is the check mark/ the Nike symbol.

Once you’ve decided all of these things, hold a focus group panel with your ideas and that audience. Ask them about it and get their feedback. Make adjustments as needed. (Typed report will be turned in.)

-          Who did you interview?

-          What questions did you ask?

-          What feedback did you receive?

-          How will this impact your product or advertisement?

Professional Sales Pitch: Written and Spoken

-          Create a PPT. or Prezi that details the following points

The role of President will establish your company’s credibility. Make your audience trust you.

The role of Marketing Director will appeal to the logic of your audience. Cost, benefits, how it works, etc.

The role of Creative Director will appeal to the emotion of your audience. What is awesome about your idea? How will you grab the attention of customers? Get the audience excited.

As a group: Discuss your branding. What are the two or three things that you will maintain that will last throughout the years? (Think back to the Mac/ Apple branding)

Creative presentation: Visual

Create a professional advertisement for your product as if it were shown during the Super bowl. This ad will make or break your career!

Due Dates:

Focus Group Report- Due at the end of class on Wednesday, March 11th

Written Appeals- Due Friday, March 13th

Final Project- Due Friday, March 20^th: This will be judged by a panel of at least 3.